How to Use LSI Keywords to Improve SEO Ranking?

  • 10-Jan-2019
  • Nitesh Prasad


In this article we’re going to discuss:

  • What are LSI Keywords?
  • How Latent Semantic Indexing Keywords work.
  • Why Latent Semantic Indexing Keywords are Important for SEO
  • How best to use LSI Keywords in your content.




What is (LSI) Latent Semantic Indexing?

LSI (latent semantic indexing) is the mathematical method that Google and other search engines use to read and compare relationships between different terms and concepts. 

The search algorithm programed to learned what synonyms were, based on the context of the word. Synonyms defined as a word having the same or almost the same meaning as another word. Also known as the contents that come up in MS Word when you use the Thesaurus.


How Latent Semantic Indexing Keywords work?

To understand how LSI works, you need to know that search engines are smart enough to identify the context of your content and synonyms related to your keywords. While a lot of people think that LSI keywords are simply synonyms, this is incorrect. LSI keywords are simply words or phrases that are frequently found together because they share the same context.

LSI is just a fancy way to say “other contextually relevant keyword phrases”.  It’s consisted of words that are thematically related to your main keyword.
For example, if my main keyword is “Coaching”, some other synonyms for “Coaching” might be “instruct”, “teach”, or “tutor”.
Latent Semantic Indexing keywords would be words that are thematically related, but not synonyms.
In the “SEO Expert” case, it would be keywords like “Google SEO”, “SEO Expert India”, “Local SEO Services”, and so on.

How Can LSI Keywords Improve Your Ranking?


Here are three ways latent semantic indexing words will boost your SEO:
  1. Google is now looking at total context rather than keyword density. This means your page will rank higher for your core keyword because Google better understands the context of your website page.
  2. Let’s say you’ve reached the limit for keyword density on your page – anymore repetitions of your keyword and you risk a Google penalty. With LSI keywords, you can safely keep adding closely related keywords.
  3. LSI keywords are closely related to your core keyword - they're 'word variations'. That means your page is going to come up in the SERP for your main keyword as well as for those keyword variations.

#LSI #latent semantic indexing #SEO Tutorials


More SEO Resources:

How To Rank Number 1 On Google



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